Principe Forte Dei Marmi - Resort & Spa

We had booked for 4 nights but we stayed 6 because it was so relaxing and memorable time. The staff was extremely friendly and very welcoming, especially pool attendant Daiva - she was so lovely and professional! We will definitely be back. Thank you so much!

The moment we stepped foot on the property, we loved it. Private, excellent location, and beyond chic. The staff was extremely friendly and very helpful, especially the sweet pool attendant - she was lovely. Riding bikes to town was a highlight each day. Breakfast was very nice but limited. At the price point, it would have been nice to see a full buffet. We had just arrived from Portrait Milano and their breakfast is hard to beat. Beach club was nice but we had booked in advance and it wqs cloudy and windy most of our stay. They have a 48-hr cancellation which was unfortunate at the price. The spa was extremely nice and the gym well-equipped. We stayed in a suite and it was spacious and had a huge bathroom. The glass wall/door to bathroom are easy to walk into if you aren’t paying attention so be cautious. Rooftop bar is great. Have a cocktail at sunset.

Just average. Besides a blah room with a glass bathroom (forget your dignity with your partner). The bed is on a narrow platform, so watch your step getting out at night. The real issue past the room esthetics was the inconsistent service. The porter was lovely and inviting, but the person at reception was rude and barely said hello. There was no welcome drink, no happy smiling face; overall, the first impression was terrible and only got marginally better...sort of. When I complained to the manager (I was prepared to check out before we even checked in), he said little and did nothing to change the experience but added insult to injury and offered a drink in the bar. He missed the point. We could afford a drink for $1600/nt; it was the hospitality we were looking for. He was the only manager on our trip who never introduced himself. The beach club service and the restaurant and head chef were good, but that was it. Most staff looked unhappy, and some were unfriendly (the morning breakfast service and spa staff looked miserable. The hotel needs a new GM, and the staff needs training. Compared to our other hotels (Castello di Casole, Capri Tibero Palace, Palazzo Portinari), Principe was an expensive disappointment.

We wish we had longer! In the posh beach town of Forte Dei Marmi, The Principe is definitely in a league of its own! The hotel was modern yet elegant and the dining experience at Lux Lucis on property is curated by Michelin Star Chef Valentino Cassanelli. The bar on the 4th floor of the Principle provides views of the Mediterranean while enjoying dessert or drinks. The beach club down the street offers an afternoon dining experience al fresco while enjoying a day on the beach. Note: the beachfront cabanas are not included in the accommodations, but may be added for an additional charge to enhance your experience. The spa services included with the accommodations are fitting of a five star resort. I decided to indulge in a facial and 80 min massage tailored to my specific requirements. The massage was a combination of deep tissue and Swedish with just the right amount of oil applied to work on some of my more stubborn knots. Ultimately, our feelings about the experience were affirmed by a local restaurateur and owner of Casamare, located in Piazza Garibaldi, who made mention that the Principle is simply the best in town!

Amazing hotel. Friendly and helpful staff with connections at all the best restaurants. Highly recommend this hotel. Comfortable rooms, amazing spa, great rooftop bar and view. Concierge is extremely helpful in all planning and very responsive.

Very new and modern luxury hotel with big and airy rooms and very comfortable beds. Staff is very friendly and you can lend city bikes for free which is a great way to explore the area. Gorgeous roof top bar with amazing views over the beach/sea. The only rather negative point was the breakfast which has a very minimal buffet and "some" meals to order à la carte. We had booked "breakfast included" but as far as we understood you are entitelt to only one order... maybe we got it wrong but the procedure was complicated.